If you remember from the Web Optimisation Workshop benchmarking provides you a basis for which to focus your website optimisation. It is the baseline of how Google sees you, how your visitors are finding your site and what they are doing when they are there.
- Google Analytics – Who is coming to your site from where and what are they doing?
- Google Webmaster Tools – How Google is seeing your site, a health check and provides an insight into your sites content.
- Google AdWords – Use the keyword research tool to estimate the cost of your ad campaigns, though you can also use it to suggest keywords for your SEO campaigns.
- Google Insights – How fast is your website, is it responsive to mobile devices? Insights gives you great insight into the coding layer of your site.